What You Need to Know About SITTI

Why SITTI?
The first thing any SME should ask when they come accross a new online advertising platform is “is this for me?”. Nowdays, most big time online advertising channels are restricted to large scale media companies  with the right budget, as any website that generates over 1 million pageviews a day would charge rediculous prices for a simple online banner presence. In Indonesia’s market, this equation in fact doesn’t only apply to large mega-portals, but also to high traffic blogs. Chances are, if it sells, the authors are going to squeeze it for all and as much as they can. So what do you get? Massive and annoying banner ads all over the page adding 30 seconds or more to the loading time. Sometimes, you have to actually navigate the through the ads to read the content. That brings us back to the first question -  Where do I fit my SME in all of this?  That’s were SITTI comes in. Interested? Read on.

Tell Me More About SITTI
SITTI has an answer to this predicament. SITTI can easily help SMEs promote their products and services across Indonesia’s main news portals and blogs that fit specific ads though our SITTIZEN publisher network which at current encompasses Kompas Online, Gramedia Majalah Group, Detik.com and thousands of assorted blogs and niche portals. How does SITTI match content? Rather than going the ‘generalization’ way, SITTI can actually match each advertiser’s ad with a relevant article on any given site. We will explain this in further detail in the “creating campaigns” section.  Another benefit for SME’s is that SITTI charges are based on CPC (Cost Per Click) system, that means that advertisers only pay if someone clicks on the ad giving each advertiser the liberty to set a daily or total budget that they can afford. 

Benefits for SMEs
Getting exposure on large portals and blogs, only paying if someone clicks your ad and the liberty to set your own budget are just a few benefits that can drive up any SME sales. Since SITTI treats all advertisers the same, the higher you bid and the more creative you are with your ad and landing page, the higher SITTI ranks your ad – and higher rank leads to increased exposure. The higher exposure, the higher the chances are that a potential customer will click your ad. Where it goes from that is up to you.  SITTI gives a fair chance for SMEs to compete with mega-brands, and that’s exactly how SITTI can benefit you the most.

What’s the Difference To The Rest?
Naturally, SITTI is not the first and only ad platform of this type – although we are the first to do it in Bahasa Indonesia. Google adwords is currently the largest provider of this type of advertising globally and has also recently opened up shop in Indonesia. Having said that, here’s how SITTI matches up to Google and other local platforms;

1. SITTI operates in Bahasa Indonesia and only ever will use Bahasa Indonesia, making it focused and more effective compared to other generalized service.
2. SITTI pays fast and in Rupiah. No hassles with fluctuating exchange rates, transfer charges and other fees. Top up your SITTI account straight from any major bank, within seconds the funds can be used to serve your ads.
3. It’s fully locally brewed. Let’s keep the cash in the country.