Creating a Campaign
With all administration settled, now the fun stuff begins. Before initially starting the campaign creation process, it’s always good to have a general idea of what you are trying to achieve through this ad, such as what am I actually trying to sell, who is my target market, how much money can I afford on this, who are my competitors and other unique details of your product or service. Only by clearly defining these you will able to select accurate keywords, ad copy text and landing pages for your ad.
Choosing the right keywords
The keyword selection process is one the most important steps in creating your ad, as it will affect ad impression and ad contextualty – ultimatly determining how often your ad is clicked. Type in a few keyword you think has close relation to your product or service, and SITTI will do the rest. SITTI will produce a list of keyword suggestions, recommending which keywords you should use to make your ad more effective.
SITTI provides the following information on each keyword :
Impression Estimate
How many times ads using this keyword has been viewed on average. If for some reason you are targeting impressions, choose the keywords that have the most impressions.
Average CPC
This is the average price per click for a specific keyword. More or less, this is estimated amount you will be paying for a click.
Keyword Popularity
This indicates the how many advertisers are currently using this keyword. Ultimately, there will be higher competition for this keyword, so try to bid higher for highly contested keywords to achieve a maximum result.
Bid For Your Keywords
SITTI adopts an auction model to each keyword, which means advertisers are free to bid. A higher bid usually translates into a higher serve frequency which ultimately translates into more clicks.
Having said that, you don’t always have to bid higher to get served, other elements such as ad copy and landing page quality also has a say in this. The ideal practice is to always bid within your means and to be as creative as possible when writing ad copy and designing your landing page – its always bad to spend what you haven’t got. Here, you can also define your daily budget and maximum budget you are willing to spend. Naturally, the total budget of all your keywords is your total ad budget. As long as you define it, SITTI will not charge you over the maximum budget you specified.
Creating Ad Copy, Get it right!
The correct and effective ad copy will be the ultimate trigger in getting your ad clicked. Make the most of your 60 letter limit and write line that clearly defines your product or service. Think of it as the writing you would use for your shop signboard; straight forward, clear and invitive. Inserting the keywords you previously selected into your ad copy will also increase your ads views or impressions.
For example, you are creating a SITTI ad about your Jepara carvings of tables, chairs and traditional sculptures. The keywords you have bought are jepara, meja, makan, indonesia. So the effective ad copy would be something like Jual ukiran meja makan Indonesia dari Jepara. That’s your ad in less than 60 letters.
Landing Page or Website?
A landing page or website is what people see after clicking your ad and is directly tied to each ad you create. SITTI also scores this page combined with your bid and ad copy. To complete your ad effectivley, also place these keywords on your landing page or the first page of your website. With all these elements tied in with each other, SITTI can highly rank your ad based on the one most important factor that an ad can contain, relevance.
Get Your Ad Up!
That’s about all you need to know about registering yourself and creating an ad campaign in SITTI. Your ad will be instantly activated once you have inserted funds into your account. Currently, you can add funds through KlikBCA, SMS Banking Mandiri & Bank Transfer.
Good luck and happy advertising!